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Get Woke Go Broke: Gillette Backflips After $12 Billion Toxic Masculinity Disaster — Hopes to Lure Sexist Pigs Back with New Ad Campaign

In January Proctor & Gamble decided to run Gillette razor ads trashing men as violent stalkers and abusers in a disgusting ad campaign.

The company felt the best way to promote their product was to attack their customer base.

The toxic masculinity ad highlighted sexist and bullying white males in the United States.

Of the 43 abusive males in the ad – 42 were white. 7 of the 8 hero men in the ad were black.

The ad did not do so well.  Many users promised to avoid the product.

The company followed that ad up with a father teaching his trans  son how to shave for the first time.

All that wokeness did not pay off for Gillette and P&G.
Gillette lost $8 BILLION in the second quarter.

After this shockingly […]

Read the full story from The Gateway Pundit

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