Subscribe to the Blunt Force Truth podcast

Gillette’s likeliness-to-buy among consumers drops 4 points after ‘toxic masculinity’ ad

Gillette and its politically correct enablers have been trying to spin that godawful ad the company ran, hectoring its own customers about ‘toxic masculinity,’ as a success, but buried in the details, there’s one little problem:

Likeliness to buy has dropped in the wake of the fiasco. That means ‘buying’ which is the whole purpose of advertising. According to a post-ad survey by Morning Consult, a left-leaning consulting group that says it’s ‘trusted‘ by Politico and the New York Times:

In the two weeks before the campaign launch, 69 percent of Americans said they would consider purchasing products from Gillette. In the two days following the ad, that moved to 65 percent.

Morning Consult dismisses this number as insignificant in the context of the positive polling responses it says customers gave, but four points seems like a lot in just two days in the wake of such a controversy. […]

Read the full story from American Thinker

Want more BFT? Leave us a voicemail on our page or follow us on Twitter @BFT_Podcast and Facebook @BluntForceTruthPodcast. We want to hear from you! There’s no better place to get the #BluntForceTruth.