When a topic trends on Twitter, some brands try to jump on it to promote their own products. This is usually followed by a much deserved firestorm of vitriol and hatred.
Maple Leaf Foods, which boasts of being the world’s first major carbon-neutral company, but neglects to mention its history of killing its consumers, decided to jump on the story of Iran shooting down a passenger plane, in order to blame President Trump.
After tweeting a lot of stuff about its environmental and sustainable green nonsense, the Twitter account was hijacked by its billionaire CEO.
I’m Michael McCain, CEO of Maple Leaf Foods, and these are personal reflections. I am very angry, and time isn’t making me less angry. A MLF colleague of mine lost his wife and family this week to a needless, irresponsible series of events in Iran.
U.S. government leaders unconstrained by checks/balances, concocted an ill-conceived plan to divert focus from political woes. The world knows Iran is a dangerous state, but the world found a path to contain it; not perfect but by most accounts it was the right direction.
Read the full story from Front Page Mag
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