Michael Bloomberg, Tom Steyer, Elizabeth Warren, and Bernie Sanders wasted over $1.5 billion to lose the most expensive primary in history.
Bloomberg accounted for over $900 million in spending, Steyer for another $338 million, Warren for $111 million and Sanders for $163 million. Never had so much money been spent for so little purpose.
How was it possible for $1.5 billion in spending, targeted at a handful of primaries, to achieve so little?
Where did that $1.5 billion go?
Bloomberg blew over $500 million on TV ads. Steyer spent almost $175 million, and Sanders committed to $58 million. That included Bloomberg’s $11 million Super Bowl ad, and Steyer’s $2.9 million ‘Listen’ ad in California. At the height of the primary frenzy, television ads for Bloomberg and Steyer were everywhere. And yet, when the dust had settled, the two billionaires came away with nothing.
Read the full story from Front Page Mag
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