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Obama’s Netflix deal was about community organizing all along

Netflix’s deal with former president Obama to produce content for its shows isn’t going as well as its media toadies hailing the scheme thought it would.  They presented us with this and assumed we’d get excited about it.

NPR reports:

Netflix said in a statement that the Obamas would “produce a diverse mix of content – including docu-series, documentaries and features” under their imprint, Higher Ground Productions.

“Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world,” the former president said in the Netflix statement.

What they’ve got now is a Netflix buyer boycott on the cards (in no small part due to William Sullivan’s excellent piece here), for starters.  Turns out Netflix’s customers aren’t all in for more politicization of their entertainment.  Now that President Obama has taken to the soapbox to tell us what his lucrative business deal is really all about, he’s making it worse.

See the full story here.

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