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Why Google bought Fitbit

Earlier this month, Google announced the purchase of Fitbit for $2.1B, for which I advised, “Unload your Fitbits.”  Fitbit’s CEO assured us that Google wouldn’t sell the data collected by its consumers:

“Fitbit said that it never sells personal information and that its health and wellness data will not be used for Google ads.”

Now we know why Google bought Fitbit.  Those little sins of omission.  Sure, they’re not going to sell our personal data for ads.  Per the Wall Street Journal, they’ll simply “share” this kind of data with healthcare providers, as an extension of their “Project Nightingale” initiative — and monetize this data sharing through the back door.  An excerpt:

Google is engaged in a secret project with one of the country’s largest health-care systems to collect and crunch the detailed personal health information of millions of Americans across 21 states, according to people familiar with the matter and internal documents.

The initiative, code-named “Project Nightingale,” appears to be the largest in a series of efforts by Silicon Valley giants to gain access to personal health data and establish a toehold in the massive health-care industry.

Read the full story from American Thinker

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