In yet another display of corporate ineptitude, wildly popular cooler manufacturer, YETI, has pandered to the left and pissed off a huge portion of their customer base.
On Friday, the NRA-ILA issued this statement announcing that YETI had cut ties with the pro-gun organization without warning:
Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.
Immediately social media went ablaze. If you aren’t familiar with how brand loyal YETI fans are, then you might not understand why. How could a cooler company cause this big of an uproar?
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