How do you know your trust is a trust? When you’re not only actively colluding to control the ad market, but also to fight an antitrust investigation.
Brief primer.
Google dominates search and has a big grip on the browser and mobile OS market, but makes the vast majority of its cash from ads. The path to ad dominance was littered with blatantly illegal actions that are now coming home to roost.
And the wildest of them all may be its alliance with Facebook.
Facebook Inc. and Alphabet Inc.’s Google agreed to “cooperate and assist one another” if they ever faced an investigation into their pact to work together in online advertising, according to an unredacted version of a lawsuit filed by 10 states against Google last week.
Ten Republican attorneys general, led by Texas, are alleging that the two companies cut a deal in September 2018 in which Facebook agreed not to compete with Google’s online advertising tools in return for special treatment when it used them.
Read the full story from Front Page Mag
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