This isn’t just about minimum wage. It’s a philosophical microcosm of everything wrong with the Obama economy.
Here’s a piece by the former CEO of McDs on the end of entry level jobs at the fast food giant.
As minimum wage levels approach or surpass $15 nationwide, restaurant customers expecting to be greeted by a smiling face will instead be welcomed by a glowing LED screen.
As of 2020, self-service ordering kiosks will be implemented at all U.S. McDonald’s locations. Other chains, including fast-casual brands like Panera and casual-dining brands like Chili’s, have already embraced this trend. Some restaurant concepts have even automated the food-preparation process; earlier this year, NBC News profiled “Flippy,” a robot hamburger flipper. Other upcoming concepts include virtual restaurants which eliminate the need for full-service restaurants (and staff) by only offering home delivery.
Some of this was inevitable.
Why wait on a line when you can order online? Apps also bake in customer loyalty. And make it easier for chains. More chains will go virtual in areas where they largely depend on customers who live locally to drop in. Big data makes a lot of this cheaper and easier. And the internet has trained people to order online and to be very intolerant of delays.
Read the full story from Front Page Mag
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