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Woke & Broke: Gillette Gets $8 Bill Writedown

Toxic wokeness among major corporations with garbage products is a real problem.

It works like this. A major brand has a garbage product that it overcharges for, but its brand is one of the 2 or 3 names consumers know, and it’s part of a vast megacorporate umbrella of garbage brands just like it. So to “refresh” its brand, its ad people tell it to take a leftist stand.

And then maybe consumers will stop switching to better alternatives.

Didn’t work so well for Gillette.

Hey, Gillette — that’s one painful nick!

The 118-year-old razor maker’s parent company, Procter & Gamble, on Tuesday revealed it will take an $8 billion writedown on the men’s grooming brand.

Read the full story from Front Page Mag

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