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Our Mandate to Support Military Families – Episode 231

On this episode of Blunt Force Truth, Chuck Woolery and Mark Young welcome Jay Lucas to talk about his mission to support the children of military personnel killed in combat by funding their education.

They discuss the shameful fact that military families are often neglected. Many Americans believe that the government should provide financial support to veterans and their families. However, the families of those who have paid the ultimate sacrifice for our country are neglected by those they fought to protect. Jay Lucas and the Children of the Fallen Patriots Foundation have focused their efforts on changing that.


Jay Lucas serves as Chairman and Managing Partner of The Lucas Group, a strategy consulting firm that he founded in 1991, focused on the specialized needs of private equity investors and their portfolio companies.

Previously, Jay served as Vice President and Partner of Bain & Company. He was one of the Founders of Bain’s consulting practice to Leveraged Buyout Funds, and over the past twenty years has helped numerous executives, investors and management teams set their strategic direction and grow their businesses.

In addition, Jay is the founder and currently serves as Managing Partner of LB Equity, a fund that invests in small growing brands in the beauty sector – skincare, haircare and cosmetics – then applies expertise to help them grow and create value.   LB Equity currently has investments in nine portfolio brands sourced from around the world and marketed in major retail channels throughout the United States.

In addition to his business activities, Jay has been actively involved in politics and government.  From 1974 to 1978, he was elected and served two terms as a member of the New Hampshire House of Representatives where he was a member of the House Judiciary Committee.

In 1998, Jay ran for Governor, winning the Republican primary and then serving as his party’s nominee in the general election, which he subsequently lost to the incumbent Governor.

He is a strong supporter of our veterans, leading the effort in New Hampshire for “Children of the Fallen Patriots” – an organization devoted to making sure that every child who loses a parent in active military service can have their education paid for all the way through college. Thus far, Fallen Patriots has helped more than 700 surviving military children pay for their education.

Jay earned his MBA from Harvard Business School, a Law degree from Harvard Law School, and a BA from Yale University. He attended Oxford University as a Marshall Scholar where he studied International Relations and Military History.

To learn more about the organization and to donate, visit

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